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What is a segment?

A segment is a dynamic recipient group built by filtering contacts with one or more rules. For example, you could create a segment for customers with a March birthday.
Configure segment rules

Automatic updates

Enable Automatically update data to add matching contacts to the segment each day at midnight.

Use segments in a campaign

Select one or more segments when creating a campaign. Contacts that belong to multiple selected segments are counted only once.
Select segments in a campaign

Segments vs. tags